The male model of marketing and networking, called interruption marketing has been the dominant model for over fifty years. The power of interruption marketing was discovered with the invention of the radio. Advertisers were delighted to find that they could capture listener’s attention, and interrupt that attention with ads by sponsors and listeners would buy. This was a wonderful new way to market products or services. Then came the television commercials, billboards, magazine ads, newspaper ads and the list goes on and on.
Then a few pioneers decision to take their business directly to the homes, where the women were happy to have their days interrupted. Vacuum cleaners, pots and pans, encyclopedias, make up, Tupperware, perfume; the list goes on and on. This model worked marvelously until women started to enter the work force, everyone got busy and we seemed flooded with interruption. Finally when the Internet began to explode, interruption was given a name-SPAM.
People dislike being interrupted. They have DVRs so they can speed past commercials; they listen to satellite radio, sign up to be on NO call lists so that their home time cannot be interrupted. People are bombarded with information, and they have learned to despise "interruption." We designed The Heart Link Network® based on "Permission Marketing" instead of "interruption marketing." The Heart Link Network® was created to allow the chapter leader and her attendees to network in a way that is comfortable, inexpensive, FUN and natural for them, continually creating a new warm market each month. Word of mouth is the best marketing you can have. The Heart Link Network® insures that many more mouths are singing your praises!